In the year when epoxy floor coatings were first promoted, the market demand was huge. It can be said that the product supply was in short supply. In the years when epoxy floor coatings were first promoted, the market demand was huge. It can be said that the product supply was in short supply. In the years when the enterprises did not go out, the customers came directly to their doors, "said General Manager Zhou of dress chemistry. In those years, floor coating enterprises have made great profits. With the gradual increase of flooring enterprises and the increasing market competitiveness, the "big cake" of the flooring industry is not enough. It is just waiting for customers to come to the door as before. Developing to this stage is the development trend of every industry. If an enterprise wants to survive in such a competitive market, it must boldly change its marketing mode.
Enterprises need to boldly go out, instead of waiting for customers to come to their doors, they need to visit customers actively: those old customers who have developed earlier can maintain long-term cooperative relationship and can not let the enterprise break down their grain; after enterprises have been recognized and trusted by the old customers, it is also a fast and effective marketing mode to let the old customers help to introduce new customers; enterprises recruit more marketing experts to go out and develop on their own initiative. New customers, introduce the company's products in all aspects, invite to visit the project cases of enterprises, and gain the trust of customers; improve the service quality of enterprises, get the full recognition of customers, and develop "word of mouth marketing"; the company constantly develops new products that meet the market demand (recent new products of dress chemistry: solvent-free epoxy resin floor, color emery abrasion-resistant floor), to attract the eyes of new and old customers. Light, this "source of living water" is the driving force of enterprise development.
From this, we can see that the competition of the floor industry at this stage is not only the competition of brand and quality, but also the competition of marketing strategy and high-quality service. Enterprises need to be aware of this, break the traditional marketing mode, actively develop new marketing mode, which is the magic weapon to win in the strong competition.
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