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    环氧地坪企业突破发展桎梏 大胆改变营销策略

    2019-06-27 10:52:06 无锡盛发地坪科技有限公司 阅读

    环氧地坪涂料刚起步推广的那年,市场需求量巨大,可以说是产品供不应求,“企业不出门客户直接找上门来:在环氧地坪涂料刚起步推广的那几年,市场需求量巨大,可以说是产品供不应求,“企业不出门客户直接找上门来”丽装化学总经理周总如是说。那些年环氧地坪涂料企业获得了很大的收益。而随着企业的逐渐增多,市场竞争力越来越大,地坪行业的这块“大蛋糕”已经不够分了,还像以前一样坐等客户上门简直是坐以待毙。发展到这种阶段其实是每个行业的发展趋势,企业要想在竞争如此激烈的市场存活,必须大胆改变营销模式。

    In the year when epoxy floor coatings were first promoted, the market demand was huge. It can be said that the product supply was in short supply. In the years when epoxy floor coatings were first promoted, the market demand was huge. It can be said that the product supply was in short supply. In the years when the enterprises did not go out, the customers came directly to their doors, "said General Manager Zhou of dress chemistry. In those years, floor coating enterprises have made great profits. With the gradual increase of flooring enterprises and the increasing market competitiveness, the "big cake" of the flooring industry is not enough. It is just waiting for customers to come to the door as before. Developing to this stage is the development trend of every industry. If an enterprise wants to survive in such a competitive market, it must boldly change its marketing mode.

    企业需大胆走出去,由坐等客户上门改为主动拜访客户:那些早先发展起来的老客户可以保持长期的合作关系,不能让企业断粮;企业在得到老客户的认可与信赖后,让老客户帮忙转介绍新客户也是一种快速有效的营销模式;企业招募更多的营销能手主动走出去开发新客户,全方面介绍公司产品,邀请参观企业工程案例,取得客户的信任;提高企业的服务质量,得到客户的充分认可,发展“口碑营销”;公司不断的开发符合市场需求的新产品(丽装化学近期新产品:无溶剂环氧树脂地坪、彩色金刚砂耐磨地坪),吸引新老客户的目光,这种“源头活水”是企业发展的动力。

    Enterprises need to boldly go out, instead of waiting for customers to come to their doors, they need to visit customers actively: those old customers who have developed earlier can maintain long-term cooperative relationship and can not let the enterprise break down their grain; after enterprises have been recognized and trusted by the old customers, it is also a fast and effective marketing mode to let the old customers help to introduce new customers; enterprises recruit more marketing experts to go out and develop on their own initiative. New customers, introduce the company's products in all aspects, invite to visit the project cases of enterprises, and gain the trust of customers; improve the service quality of enterprises, get the full recognition of customers, and develop "word of mouth marketing"; the company constantly develops new products that meet the market demand (recent new products of dress chemistry: solvent-free epoxy resin floor, color emery abrasion-resistant floor), to attract the eyes of new and old customers. Light, this "source of living water" is the driving force of enterprise development.

    由此可以看出,现阶段地坪行业的竞争不仅是品牌和质量的竞争,而是营销策略和优质服务的竞争,企业需清醒的认识到这一点,打破传统的营销模式,积极开发新的营销模式,才是强大竞争中制胜法宝。

    From this, we can see that the competition of the floor industry at this stage is not only the competition of brand and quality, but also the competition of marketing strategy and high-quality service. Enterprises need to be aware of this, break the traditional marketing mode, actively develop new marketing mode, which is the magic weapon to win in the strong competition. 


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